May 22, 2013

Unofficial Good Beer Week & GABS, Night of the Afflicted: Thursday 23rd May, Five Bar, Mount Lawley

As the beer flows over East for Good Beer Week and GABS, those unable to travel find themselves in that place between envy and jealousy. Twitter, Instagram, Crafty Pint and a number of blogs just feed that thought of: why am I here, why am I not over there, why do they get to have all the f****** beer and I’m covered in enough blue paint to pull off a convincing impression of Papa Smurf. Taunts and teases even come via old school means. A GABS programme posted with a handwritten note. The thought of whether I can forego the paint brush and the thousand or so parquetry tiles that with a heavy work schedule are my foreseeable future. The answer is no. There’s always next year.

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But, I’m a firm believer in making the best of what you’ve got and also a believer that if there’s an excuse to get people together for a beer then you should do it. So with the help of Twitter, Justin (@therealgornstar) and Scott (@sbbrew) a plan was hatched. One of those beautiful online plans where you just say yeah let’s do it. It’s a night for the afflicted… the affliction being that we aren’t amongst those lucky bastards in Melbourne (*shakes fist at the sky*). Yes, Perth is great, yada, yada, yada, but the beer action is over there.

So, Night of the Afflicted, tomorrow Thursday 23rd May at Five in Mount Lawley, from 5.30pm. You can choose to go for a drop of the East, keep it West or foriegn shores. It could just be a few middle aged geezers propping up the bar bemoaning our stupid decision not to go to Melbourne, it may be more. In fact you may not give a toss about what is going on in Melbourne, but hey it’s an excuse for a beer. No RSVP required, just bring yer drinking boots.

May 12, 2013

Recently Published: The Jellied Eel, The West Australian & London Street Foodie

Ok, another rundown on pieces making it into the press and online over the last week or so. A mix of beer and food in London, Florence and here in Australia.

The Jellied Eel is something I’ve been reading for a good couple of years now. Usually with a pint at hand. For a great view on sustainable food and drink culture in London there’s no better. I was really pleased to get a piece about Portobello Brewing Co. in the most recent issue which you can pick up across London now or view online here. Added to which, comment from Jeff Bell from The Gunmakers, one of London’s best pubs bar none was a bonus. Everyone knows how Jeff hates to give his opinion (*cough*).

Back over this side, a piece in The West with Kiwi chef Justin North who some will know from his previous restuarant Becasse, numerous appreanaces on shows like Australian Masterchef and cook books. There’s a part of the piece here.

For lovers of street food and travel there’s a short piece on London Street Foodie and the first of an on tour series. Florentine tripe roll is the subject. It makes me dream of Italy everytime I think of it!

More to come soon, with some great commissions that I can’t talk about just yet.

May 7, 2013

Social status: should it be a concern

Going from being an employee to self-employed and from corporate to creative, I’ve been thinking a lot lately about my social status. It’s not a case of what I’m driving, labels or where I’m being seen. I am talking about my online image.In this freelance world where you feel like you hustle for the next job there’s an added appreciation of your social (media) status. I’ve become more concerned with how many followers on Twitter I’ve got, my Klout score and other social ratings. When you spend much of your day online it increasingly becomes one of your benchmarks.I noticed the other day that my blog had bounced to number 5 in the ebuzzing wine and beer chart. I should be pleased right? Well, I was surprised and pleased to an extent but then it made me think, really what had I done that differently. My ebuzzing (formerly Wikio) rating is like an erratic EKG. It bounces from highs to lows in single months leaving me baffled as to really what effects it and ultimately should I be that bothered by a fleeting online ego massage? As I may be number 5 now but next month, I’ll probably be mid table or below. What difference does it make that an algorithm ascertains that you have a higher degree of influence or status online than someone else? Does it make your online relationships and interactions anymore interesting, witty or valid? No. I don’t think it does. Does it influence someones decision to commission you? I couldn’t say. I’m told it can but to date I’ve seen no evidence of this. What’s your view on the world of online status?

May 2, 2013

One gallon at a time

The love of beer has a strange progression. You make your first forays into good beer and gradually or abruptly eschew the bland beer of your past. Then comes the ever growing fundamentalism. You try to convert those around you to your hoppy doctrine. To join the revolution. Easily the most annoying part of the process for those around you.

Then in time comes the dream of brewing. You’ve drunk the work of others and it creeps into your addled brain that brewing your own wouldn’t be a bad idea. In fact hey, maybe even a brewery of my own one day. I’m not quite at this stage yet but I’ve been reading pieces recently about folk at those stages in the road to a brewery. The guys at Boatrocker talking about it with Crafty in Australia and a new series of posts from Broadford Brewer on his move from homebrew to pro as he sets up the Northern Monk Brewing Co., in the UK.  For now I can idly dream. That’s the dream that doesn’t involve hours and hours of cleaning, scrubbing and sanatising.

As I write I’m taking a break for scrubbing, scraping, painting, wrenching and banging. Renovating is thirsty work but in the absence of beer I’m working out where my next step on the beer path will fit into our small apartment. Yes you’ve guessed it, I’m finally taking a crack at some homebrew. I’ve had books on the shelf for years, trawled the internet for blogs and even interviewed a few homebrewers but now it seems like the time has come. There’s no garage, spare room, under the stairs or cellar… so for now it’ll be one gallon at a time in the Brew Cupboard.

April 30, 2013

You can put lipstick on a pig, but it’s still a pig…

You can put lipstick on a pig, but it’s still a pig…

I’m not confessing kinky porcine predilections. This is a phrase that’s come to mind recently as I eat out.  Not merely a Perth thing, it’s widespread and really is quite tiresome.

I’m for well made food, by skilled chefs, using the best ingredients. Added to which a bar, pub, cafe or restaurant shouldn’t lose sight of what it is, where it is and its ability. There seems to be an ever growing trend for chefs to push out overwrought dishes, designed as much to say aren’t I clever than to please the patrons palate. Sometimes, thankfully, you have to agree that the result is as pleasing to the eye as it is to taste, but more often it’s just a disappointing confusion. Half arsed imitation is not innovation or originality.

Desserts are a case in point. My preference is often simple. I find myself scanning menu’s for that simple slice to round off a meal but invariably find it’s just not there. A slice of cheesecake with an element to compliment but not overpower it. Instead I’m promised the supposed hero of the dish with spun sugar, coulis, dust of this and dab of that. Four or five disparite elements smeared and deconstructed on a flat slate. I order in the vain hope that i’ll get one of the good ones but my heart sinks as i’m served what is essentially a pig smeared in lipstick.

I’d blame the TV producers and celebrity chefs who’ve perhaps had a hand in raising the sights of those who should perfect the basics before they attempt kitchen alchemy, but really I can only blame the chef, the owners and ultimately myself. If I didn’t order and then smile thinly when asked whether it’s ok, mumble and pay, then perhaps pig with lipstick would be off the menu.

April 29, 2013

Meet Offshoot Creative…

I mentioned some months ago about a new business. A partnership with the other half, creating content for businesses and organisations in WA and beyond. I’ve been quiet on this front since but that’s not to say that we’ve been sat twiddling our thumbs. We are Offshoot Creative and thought it only polite to say hello. Hello.

Work is underway or complete on various video and social media content projects (the labours of which we hope to share soon) as well as consulting with organisations on how best to present themselves in the social space. It’s been a great start, collaborating with forward thinkers and creative go getters; but we are always looking to talk to people about new projects. People who like the thought of doing something a little different. So go old school and get in touch or stalk us on Facebook and Twitter. Either way, we hope to speak to you soon.

 

April 26, 2013

Shit Beer Geeks Say

Shit Beer Geeks Say, from the team behind Melbourne’s Good Beer Week had me cringeing and laughing in equal measure. The odd guffaw and piggy snort even crept in. I think most of us will see a bit of our own ingrained beer bullshittery in this. If you don’t then you could be in denial or not quite reached the level of geekdom. Don’t worry it’ll come. A sterling job by all but I think the Oscar goes to Miro Bellini “i’ve been stinging for some Kiwi hops“… I see a career on the stage beckoning.

Is there any Shit they missed? Insert bullsit in the comments below.

April 18, 2013

Blogging: how to make your millions

If you’re looking for tips on how to make your blogging millions then you are in the wrong place. If you are looking for a few tips on blogging and making the transition to writing beyond your blog, then put the kettle on and pull up a chair. There was a time not so long ago that I would wonder how people did things. How they saw blogging, writing, pitching and the like. How they motivated themselves to put out their thoughts and opinions week in, week out. The majority of the blogging books, articles and online advice didn’t hit home with me. It was a little contrived and not I felt, completely honest. So I started to ask. Simple really. I’d email, tweet and ask in person, to gleen information from people I respected and whose work I enjoyed. I’m now in a place where I get these same questions from friends and strangers alike, so thought I may as well post some of those nuggets that have helped me here.

Good blogging is not about how much free stuff you can get. I’ll put this one out first of all. I’ve heard too many stories from bloggers, brewers, bar owners, PR’s and the like. Ultimately you will have no credibility and in some cases be a laughing stock. You may be happy to be known as someone who would go to the opening of a paper bag. In effect you are a blagger not a blogger.

Accepting freebies is a finely drawn line. It’s normal and right to accept samples, but when the samples or hospitality is grossly over the top then it’s the slippery slope to being a PR puppet.

Find your style, develop it and be proud. Don’t be afraid to speak as yourself.

Lean writing wins every time. A flabby, flowery piece may display your fulgurant vobaculary (well done) but measured, lean language is ultimately more impressive. Left to run wild, I’ll wax lyrical for 1000 words when it should be 500. I first thought I had to write in a literary style, over time I found my style and you will too.

Ask. My above point, but worth repeating. Approach writers or others you admire for advice. Everyone likes a little flattery and love to impart their wisdom. Good people like to do good things.

Be brazen and take a chance. Think about where your ceiling is in terms of who you think would publish you and break the ceiling. We often underestimate ourselves.

Pitches should be short, snappy and to the point. Some books and online articles will tell you that a pitch needs to be detailed and a page of A4. It is i’ve found: bullshit. Most editors don’t have the time or the inclination to be reading it. they want it spelt out in a couple of lines. If you can’t distill your idea then rethink it.

If they’ve not said no, you may still get a yes. If an editor says i’m not sure it’s quite right, refine it. If they say i’m not sure we’ve got space right now, tell them you’ll get back in contact in a month or two. If you don’t hear back from them, respectfully chase the buggers… It’s a simple piece of advice that I’d credit to Zak Avery at last years European Beer Bloggers Conference. It’s served me very well.

People will say no, people will ignore you, some will be brutally honest… suck it up and carry on regardless, you’ll make it in the end. There’s a myriad of reasons why you aren’t right for a publication. Don’t take it to heart. Don’t blame the publication. Step back, re-read your pitch and the rejection and you should get some insight into where you are going wrong.

What’s the hook? I was asked this a lot when first pitching. Simply saying I went here, did this, drank this, ate that is not a hook. There has to be relevance, topicality, originality. if it’s been done to death don’t attempt CPR.

I’m sure there’s more that will come to me so I may post further points. If you’ve got tips, please share in the comments below.

April 16, 2013

Recently Published: Gin & It, The six o’clock swill

Dusting off the trumpet for a bit of self promotion. Something that I am very excited about. That’s not to say I’m not excited by everything that gets printed but Gin & It is a little different from most.

If you’re not familiar, it is the sister publication to esteemed food quarterly Fire & Knives. In their own words:

A quarterly journal of new writing for drinkers and thinkers, barflies and winos, boozehounds, tipplers and geeks. National treasures of the food and drink world rub shoulders with industry pros, tellers of tales and hip young gin-slingers serving up words of wit and wisdom with a certain sense of the louche.

Essential reading for bacchanalian bon viveurs, judicious sippers, hell raisers, lounge lizards and lushes, the gouty, the gin-blossomed, those iced to the eyebrows and the eternally over-refreshed.

I’d like to imagine I’m a thinker but I am probably more likely a barfly or boozehound. The piece is about the 6 O Clock Swill, which most Aussies and Kiwis will be vaguely familiar with but rather than tell you all about it here I’d suggest you hunt down a copy. Subscriptions are available otherwise you can track it down in quality outlets. For those of you in Melbourne you can find copies at Books for Cooks in Fitzroy, otherwise I’m sure a quick Google will help you track one down. While stocks last of course.

April 14, 2013

Q&A: Leigh Linley, The Good Stuff

The great thing for me about the Q&A is that i’m able to delve into the experiences, likes, dislikes and tips of those that I respect in the brewing, writing, blogging world and beyond. Leigh Linley is someone i’ve followed for quite a while now and is one of my must reads. As his blog drops into my inbox, it’s the cue to pop the kettle on and stop for a couple of minutes. His mix of good food and good beer appeals to my own sensibilities. I urge you to read on and then check it out…

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Blurb…

I’ve been blogging about beer and food since 2007 – and enjoying every minute of it. Since then, I’ve done a little freelance work with stories featured in BEER Magazine, Leeds Guide and Food and Drink Digital. Last year, I was involved in the process to choose Leeds as the location for the European Beer Bloggers Conference and led the delegates on a ‘Best of Leeds’ crawl that weekend. My main interests are exploring beer and food – be it linking brewers and food producers and supporting each other in that wa, or recommending matches and pairings for others – and pub life. It’s not all just about beer tasting! I live in Leeds.

First pub experience…

Both my parents worked in a pub when I was born; a notorious one in Leeds called The Fforde Grene. It’s not there now (its a supermarket), but I remember it being smoky, dark and cavernous, with a large guard dog. It was a little scary at the time, to be honest, but now I’m older I can understand the relationship it had with the locals. First hand, I saw it fall into disrepute in the 90′s and eventually close. That was probably my first experience of how a publican and clientele affect a pub and a community, both adversely and positively.
In terms of Beer, I recall bravely ordering a pint of Sierra Nevada Pale Ale in North Bar circa 2005/6…and the first taste was like the scene in Alice in Wonderland when it goes technicolour. Being a self-confessed lager drinker, it was unbelievable.

Best pub finds…

We stayed at The Watermill Inn in Cumbria at the end of last summer, using it a base to explore some of the lakes. It’s completely dog-friendly and brews its own beer and we spent a lovely evening in the last rays of summer warmth drinking really good, clean, tasty beers brewed all of 10 yards away. That was a great weekend.

Jukebox…

At the moment: Seven Wonders by Fleetwood Mac, Gimme Shelter by The Stones and Private Eyes by Hall and Oates.

Pub heaven…

A friendly welcome, staff who can tell you a little about the beer, and a little pride in appearance. Not difficult, is it?

Pub hell…

Rude and indifferent staff, bad toilets and bad beer – and by that I mean kept poorly, not range.

Favourite local…

I’m lucky enough to have four really good, ale-serving pubs on my dog walk route along Leeds Liverpool Canal: The Abbey, The Owl, The Rodley Barge and The Railway. All have good beer gardens in the summer, serve well-kept, local real ales and are dog-friendly in the main. Those dog walks in the summer do tend to be long ones!

Favourite non local…

There’s so many, but a perennial favourite is The Grove in Huddersfield. It gets everything right; a staggeringly varied beer range, good staff, well-priced and a lovely space to drink in. The varied clientele it attracts reflects the pub’s range on the pumps, and there’s no pretention at all – you want a pint of Landlord? You got it. And a bottle of De Molen? Fine. That sort of thing. I really like The Rutland Arms in Sheffield, The York Tap and The Maltings in York, The Marble Arch in Manchester…wonderful pubs, wonderful.

Beer and food…

My all-time favourite would have to be simply a plate of Calamari and Whitebait, dusted in flour and deep-fried, doused in lemon and served with either a cold lager or what beer. I’ve been known to knock that up even in the depths of winter! I’m a sucker for Blue Cheese and Stout (the stronger the cheese and beer the better!), Pepperoni Pizza and Anchor Steam…all the classics, really. We eat a lot of fish at home; pan-seared served with Black Pudding and Minted Pea puree sounds odd, but it’s delicious with a crisp IPA such as Oakham’s Green Devil.

Blogging…

It’s all about participation, for me. If you become of a community, you’ll find blogging both interesting and rewarding. I think you’ve also got to work prolifically to maintain a semi-successful blog; people have short attention spans and if you don’t blog for a long time, often, people will drift away, no doubt. Saying that, bloggings what you make it; that’s the beauty of it – if you just want it to be a notebook of thoughts, then so be it. I’m proud to be a blogger.

Yorkshire beer is…

Incredibly varied and vibrant Yes, we have the traditional Yorkshire beer that we do so well…but hidden amongst that we have smaller brewers producing every style you can want. We have Yorkshire lagers, saisons and barrell-aged stouts. We have international award-winners. We have brewers forging strong links with communities and other independent food producers to bring great food and drink to your table. We have some of the countries best pubs, run by amazingly devoted publicans, for you to enjoy these amazing beers in. We have brewers pushing Yorkshire beer across the world and setting up links in Spain, Italy, America and Australia.

What’s on the horizon…

Well…Great Yorkshire Beer! The book’s out in May, and we are launching it on the 30th at The York Tap. I’m currently spending a lot of time working with the brewers involved to get the book promoted. Blog-wise, The Good Stuff will be focussed on beer from the UK, and my new year’s resolution was to see more of the country; so now on our little drinking jaunts we are getting on the train instead of the bus, and seeing more of what’s on offer around me. I’m also looking forward to more collaboration with Food bloggers this year, and trying to bring some fresh ideas to my own blog from outside the ‘beer bubble’.

How did you choose the breweries to feature in Great Yorkshire Beer…

It was difficult, to be honest. I clearly couldn’t interview every brewer in the region – the book would have been like the Yellow Pages otherwise. So, first and foremost, the book is about modern beer in Yorkshire; the brewers that have been the catalyst to amazing growth and interest that has then rippled out across Yorkshire beer as a whole. So brewers over ten years old were out in terms of specific features. Then I looked at the geographical area, and tried to get a selection from north to south, east to west. I looked at availability; the book had to be useful in terms of interested parties simply getting to your beer – the beer had to be widely available across Yorkshire and the UK, and also, in most cases, bottled. And of course, the beer had to be good!

That last part is obviously subjective, but I believe the line-up I’ve chosen to represent the region, overall, are incredibly highly -regarded – and the book being successful will be good for every brewer out there. The book mentions (such as in the food section) many breweries that don’t fit into that criteria, so hopefully I’ve been able to highlight as many in there as I can!

If you want to get hold of a copy check out this link

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