The Pub Diaries

Proud of British Beer

5 Comments to “Proud of British Beer”

1. 
   Brewmaster
   March 2, 2011 at 1:12 pm

   What a shame you missed the point. It does not look like a rehash in any way. The message is different and relevant to the UK. Did you know 40% of all beer duty collected in the EU (27 countries) is collected in the UK! I heard that from a CAMRA guy last night. If that does not make you cry then nothing will. A very worthy film that gets its message across.

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   • 
     Editor
     March 2, 2011 at 1:36 pm

     What a shame you didn’t read my comment; where I refer to championing a cause and it being a rallying call. I understand the points. I agree with the points.

     I just see it as a rehash of style and content. This may reach 1000s when with some originality it could be much much more. Worthy yes. Ability to go viral and reach a wider audience than beer obsessives, probably not.

     And no it doesn’t make me cry… I’m obviously a lost cause.

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2. 
   Martyn Cornell
   March 10, 2011 at 1:21 am

   It may be a rehash to you – but 99.99 per cent of the people who see it will not have seen the “I am a craft brewer” video or any of those that followed it. So to almost everybody else it will be fresh.

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     Editor
     March 10, 2011 at 10:12 am

     I think most people seeing this have seen I am a Craft Brewer evidenced by comments and besides that it’s not an excuse for a lack originality

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3. 
   jesusjohn
   March 10, 2011 at 2:36 pm

   I agree wholeheartedly with you on this one – the aims and message are laudable but the tone is not pitched right at all. The issue of originality vs the American ad is a valid one – and it is a bit galling to think we couldn’t have come up with something different.

   But equally, those who have never seen that video will find the music (Holst’s Jupiter – though this segment is better known as the by-jingo ‘I vow to thee my country’) – and I hesitate to say this – laughable. Reminiscent of a UKIP ad. Or, worse, so hackneyed a style (think of 80s political broadcasts from all parties) that it has, as a style, already been parodied so many times: http://www.youtube.com/watch?v=T72TopWbXJg

   As I said on Pete Brown’s blog, it may well appeal to some Tory MPs – I’m looking at you Andrew Rosindell MP http://www.life.com/image/72204538 – but these kind of videos really only gain traction if they go viral. Who makes videos go viral? Generally the liberal-left tech crowd and the young. And neither demographic is really given a nod or a wink in this.

   And those who say criticisms of this video are hurting the cause should comfort themselves that fellow beer bloggers/geeks are the only ones reading stuff on these sites (which, as far as I can gather, is the only fathomable reason the vast majority have been excited by what I regarded as a clumsily executed piece of work, however correctly intentioned).

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