Posts tagged ‘byron hamburger’

May 24, 2012

Q&A: Tom Byng of Byron

We mix beer and burgers this week as we have a chat with London’s true Burger King, Tom Byng.

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What is the Byng – Byron ethos…

Do a simple thing properly

First beer experience…

Nicking a couple of Double Diamonds out of my Dad’s fridge as a 10 year old and drinking them with my brother behind a bush in the garden. Terrible beer, but it tasted pretty good at the time.

Best beer find of the last year…

SKA beers, we managed to get True Blonde and Steel Toe Stout on to our latest list pretty much exclusive to us

What sounds are to be heard in the office…

I spend quite a lot of time in the restaurants so the sizzling of grills, bubbling of fryers and gentle tapping of ketchup bottles is ever present. In a nice way obviously.

If I wasn’t running Byron I’d be…

About 10kg lighter for sure

Before Byron…

I had a couple of restaurants in Notting Hill for 10 years. The rents doubled so I sold up and started Byron

Favourite thing about what I do…

Getting paid to eat burgers and drink beer is tough to beat.

What drew you to Camden Town Brewery to brew Byron Pale…

Camden not only supply Hells but act as a quasi consultant for the whole list. We have a great relationship, so having them brew our own beer was a no brainer. We wouldn’t have had anybody else do it to be honest.
What have you learnt from working with CTB and vice versa… They’ve pretty much taught us everything we know. We started out as enthusiasts with a relatively low knowledge base and in a year they’ve turned us into something approaching experts. From their perspective, they certainly know a lot more about hamburgers than a year ago! I think also having a big volume customer has been a good test for them in terms of how they set up their infrastructure to support growth.

Greatest achievement to date…

Byron Pale Ale becoming our top seller within 2 weeks of launch. For it to outsell Peroni in a chain restaurant environment was as satisfying as it was unexpected. For Byron generally I think we’ve been instrumental in instigating the burger revolution which has swept London in the last 5 years, the result being that if you like hamburgers there is a now plenty of quality options available irrespective of taste and budget

Brewers I look up to…

Camden Town Brewery, Kernel and Brewdog in the UK. Sierra Nevada, Bear Republic and Lagunitas in the US

Pub heaven…

Big range of craft beer on tap and in bottles with some decent food coming out of the kitchen

Pub hell…

Wetherspoons

Favourite local pub…

Anglesea Arms, Wingate Rd, W6

Favourite non local pub…

Craft Beer Co, Hatton Garden

Advice for an aspiring startup…

If you’re not shitting yourself you’re not being brave enough. Back yourself and go for it.

What’s on the horizon…

We have 5 more restaurants to open this year (including our first out of London in Oxford), a new burger van for street food events, a full summer festival season for our Shack, a Chilli Queen burger special for the Jubilee and a new beer list for September.

Next week the Q&A takes a techie turn with Greg Avola, the beer brain behine Untappd

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