Press releases and brewer collaboratians are often yawn inducing litter in my inbox. The collaboration was once something of interest but more often than not strikes me as jumping on the band wagon. Whack a collab tag on it and it’ll sell. But now and again I’m not in cynical mood and there’s something that doesn’t go straight to the trash. Something genuinely interesting.
The Sebright Arm’s has carved a bit of a name for itself in terms of Lucky Chip, live music and now: Sebright Arms Homebrew. They describe it as: a nomadic, collaborative type of brewing. This ‘nano-brewing’ allows for beer to be brewed in very small batches, inviting experimentation and encouraging brewers to create more niche brews.
Best label you’ll see all year? Pure Evil IPA
The launch brew is a Black IPA with nearby Redchurch Brewery. To add to this already interesting mix you’ve got Pure Evil; a local street artist who has worked closely with the team to produce Pure Evil Black IPA and probably the best label you’ll see in a long while (for those who have a label fetish). Launched at The Sebright Arms on 25 April; the beer will be in short supply, so get it while you can. You can book tickets here. Hot on the heels of Pure Evil they’ll be teaming up with Vagabond Tattoos and creating Black Milk, a dark milk stout. It adds a nice twist to the crowded collaboration scene in both the team behind it and the design elements. A little too hipster for some perhaps but for me enough not to press delete.
