The Q&A returns to a look at the creatives of the beer world as we hear from Rich Norgate. He brought us some of the best branding of the last few years, with his work for hometown brewery Magic Rock.
Blurb…
Graphic Desinger part mountain bike guide from the North of England.
Design ethos…
Considered and colourful.
First beer experience…
Me and a good friend used to make home brew because we looked too young to get served in pubs. I can honestly say it was horrible but we weren’t really interested in the taste. All I can say is it served a vital purpose in growing up.
Best beer find of the last year…
Has to be Black IPA’s, if you’ve not tried one I urge you to order one next time your at the bar.
Does alcohol have any place in the creative process…
Maybe when coming up with a new name for a beer. The office at Magic Rock is always good for this.
What sounds are to be heard in the studio…
Youth Lagoon, The War On Drugs, Chris Clark & Panda Bear to name a few.
If I wasn’t a designer I’d be…
Possibly a professional downhill mountain biker (in my dreams!).
Before I was designing I was…
Trying to succeed in the academic world, I managed to get my GCSE’s.
Favourite thing about what I do…
The fun you have, it’s rare I moan about going to work. This is hugely important.
Pub heaven…
Good friends, good beer and the odd pork pie thrown in for good measure.
Pub hell…
Just Carling on tap
Favourite local pub…
The Grove in Huddersfield
What makes for a great beer logo, packaging, pumpclip…
Something that engages the customer and makes them pick your beer because of how the label looks. You choose with your eyes first.
Branding I admire…
I have always been a fan of Odell’s beer packing, the imagination they capture in their labels are fantastic. In terms of other branding it doesn’t get much better than the Fedex logo, just have a look and see if you can spot the arrow.
What’s on the horizon…
This summer I will be climbing Mont Blanc, whilst on the creative side I’m working on a re-brand for Great Heck and The Element hair salon in Leeds. I’ve also just landed a full-time job and as ever I will always be working on my ‘the Magic’.



